Freebird Software is a BEMS software company specialising in Niagara 4 optimisation. They needed a strong digital marketing strategy to enhance their online presence, engage with their target audience, and generate leads. Before working with Diginvent, their social media marketing efforts were limited, with little consistency in content and brand messaging. Our goal was to establish a compelling marketing strategy that would increase visibility and drive meaningful engagement.

Our Role & Contributions

Diginvent has been managing Freebird Software’s digital marketing for several months, focusing on creating impactful and engaging content across multiple platforms. Key contributions include:

• Developing a consistent content strategy to position Freebird as an industry leader.

• Managing LinkedIn and Facebook campaigns to boost brand awareness and audience interaction.

• Crafting engaging posts that highlight Freebird’s expertise in Niagara 4 and BEMS solutions.

• Enhancing brand messaging to clearly communicate the value of Freebird’s software and services.

• Strategic Social Media Management: Regular, high-quality posts designed to educate, inform, and engage Freebird’s target audience.

• Brand Awareness & Thought Leadership: Positioning Freebird Software as a trusted expert in the BEMS and Niagara 4 space.

• Performance Optimisation: Tracking engagement metrics and refining strategies to maximise reach and effectiveness.

Results & Impact

Before partnering with Diginvent, Freebird Software had minimal online engagement, making it difficult to connect with potential customers. Now, their marketing efforts are more structured and effective, leading to:

• A Consistent & Professional Online Presence: Freebird now maintains an active and engaging presence on LinkedIn and Facebook, strengthening its brand identity.

• Higher Engagement & Audience Growth: Increased interactions, followers, and discussions around Freebird’s expertise and software solutions.

• Improved Lead Generation Potential: With clearer messaging and targeted content, Freebird is now better positioned to attract new clients and opportunities.